Q The determination of Audience guides your student agency's overall plan development. After all, you need to know who your Audience is and what they expect in order to plan Channels and Tactics to reach them. As a reminder, you must be able to reach and communicate directly with these audiences through your plan. Work as a student agency to determine the identity of Sinasprite's Target Audience(s). Present this information as a memo to me (business writing format always in this class, not academic writing format). NOTE: Prose counts. Adapted from The PR Campaigns Worktext (Scott, 2021), Worksheet 4A. Demographics Gender Which gender(s) are most appropriate for Sinasprite and why? NOTE: For the purposes of this assignment and the overall PR plan, please put aside any preconceived notions and concepts of the appropriateness of gender roles and consider what is important for the client. Ethnicity Which of the following ethnicities are most appropriate for Sinasprint and why? • American Indian/Alaskan Native • Asian • Black/African-American • Hispanic/Latino • Native Hawaiian/Pacific Islander • Mixed Race • White • Other Age Which of the following ages/generations are most appropriate for Sinasprite and why? • The Greatest Generation (1901-1926) • The Silent Generation (1927-1946) • Baby Boomers (1946-1964) • Generation X (1965-1980) • Xennials (1977-1983) • Generation Y/Millennials (1981-2000) • Centennials (1995-2000) • Generation Z (2001-now) Psychographics Education What is the educational level of Sinasprite's audience? Why? • General Education Degree (GED) • High School Diploma • Associate Degree • Technical Degree • Bachelor's Degree • Master's Degree • Medical Doctorate (DO, DVM, MD, DDS) • Doctorate (PhD, EdD, JD) Religion What is the religious preference of Sinasprite's audience and why? • Christian • Islam • Judaism • Mormon • Protestant • Other Marital What is the marital status of Sinasprite's audience and why? • Single • Married • Divorced • Widowed • Separated • Other Income What is the income range for Sinasprite's audience? Why? • $250,000+ • $150,000-249,999 • $100,000-149,999 • $75,000-99,999 • $50,000-74,999 • $30,000-49,999 • Under $29,999 Prepackaged Audiences What types of prepackaged groups can be used as prepackaged audiences and why? Opinion Leaders Who are the opinion leaders who can help you reach your audience(s), and how are they relevant to your audience(s)' preferences? Audience Identification Knowing what the student agency learned about the target audience, what summations do you have about messaging and the best ways to reach the audience? How does the student agency incorporate social media? How does the student agency incorporate traditional media? Rubric COMM 3260 SAT Rubric COMM 3260 SAT Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeFormat/Mechanics 4 to >3.2 pts Excellent • Typed • Uses memo format • Proper header block • Well-constructed sentences • No grammar or typing/spelling errors • Outstanding design/layout/neatness • Clear and consistent heading structure • Clear and consistent list design 3.2 to >2.8 pts Proficient • Typed • Uses memo format • Proper header block • Mostly well-constructed sentences • Relatively free of grammar and spelling/typing errors • Good design/layout/neatness • Good heading structure • Good list design 2.8 to >2.4 pts Basic • Typed • Shows some memo format • Partial header block • Some poorly constructed sentences • Some grammar and spelling/typing errors • Poor design/layout/neatness • Poor heading development and consistency • Poor attention to list design 2.4 to >0 pts Inadequate • Format errors or handwritten • No memo format • No header block • Numerous poorly constructed sentences • Multiple grammar and spelling/typing errors • Poor design/layout/neatness • Lack of consistent heading development • Lack of attention to list design 4 pts This criterion is linked to a Learning OutcomeStructure/Organization 4 to >3.2 pts Excellent • Well-organized • Clear background, planning, and recommendations • Ideas are developed in a logical way • Relevant and concisely written 3.2 to >2.8 pts Proficient • Well-organized • Clear background, planning, and recommendations • Ideas are developed • Some irrelevant or redundant information 2.8 to >2.4 pts Basic • Some problems with organization • Weak background, planning, and recommendations • Ideas are somewhat developed • Lacks precision 2.4 to >0 pts Inadequate • Problems with organization • Insufficient background, planning, and/or recommendations • Ideas are undeveloped 4 pts This criterion is linked to a Learning OutcomeApplication 4 to >3.2 pts Excellent • Evidence of reflection on and incorporation of concepts, models, tactics, and tools from class discussions/texts 3.2 to >2.8 pts Proficient • Evidence of concepts, models, tactics, and tools from class discussions/texts 2.8 to >2.4 pts Basic • Minimal evidence of concepts, models, tactics, and tools from class discussions/texts 2.4 to >0 pts Inadequate • No attempt to apply concepts, models, tactics, or tools from readings or class discussions 4 pts This criterion is linked to a Learning OutcomeCreativity 4 to >3.2 pts Excellent • A unique or creative approach is used • Ideas are original, interesting, and engaging 3.2 to >2.8 pts Proficient • A unique or creative approach is used • Ideas are original and interesting 2.8 to >2.4 pts Basic • Lack of uniqueness and creativity • Some ideas are original 2.4 to >0 pts Inadequate • No evidence of uniqueness or creativity • No original ideas 4 pts This criterion is linked to a Learning OutcomeCompleteness/Accuracy 4 to >3.2 pts Excellent • Follows all directions • Content beyond what was required • Specific information and examples used to support points 3.2 to >2.8 pts Proficient • Follows most directions • Did all required content • Accurately presented facts and concepts 2.8 to >2.4 pts Basic • Follows some directions • Did most of what was required • Accurately presented most facts and concepts 2.4 to >0 pts Inadequate • Does not follow directions • Did not fulfill requirements • Understanding of facts or concepts inconsistent or inaccurate 4 pts Total Points: 20 PreviousNext